Hi! I’m Virgen — I create visuals that blend creativity, heart, and strategy, designed to engage, inspire, and help brands thrive
Summon the Designer
Hi! I’m Virgen — I create visuals that blend creativity, heart, and strategy, designed to engage, inspire, and help brands thrive
Summon the Designer
Branding & Identity
UI/UX Design
Packaging Design
Email Marketing
Video Editing
Cat Herding
Work
Work
Rebranding: Hatch & Hash
Rebranding: Hatch & Hash
I reimagined Hatch & Hash’s brand identity to match its bold, vibrant style, transforming the logo from subtle to dynamic, reflecting the brand’s energetic spirit. I created a balanced brand board that captures its daring personality without overwhelming its essence.
The result? A fresh, cohesive identity that stands out while staying true to its adventurous nature.
I reimagined Hatch & Hash’s brand identity to match its bold, vibrant style, transforming the logo from subtle to dynamic, reflecting the brand’s energetic spirit. I created a balanced brand board that captures its daring personality without overwhelming its essence.
The result? A fresh, cohesive identity that stands out while staying true to its adventurous nature.
Homepage Redesign: APEALZ
Homepage Redesign: APEALZ
I redesigned APEALZ’s homepage to create a fun, engaging look that resonates with their audience. Using UI/UX best practices, I developed an intuitive wireframe with a clear visual hierarchy to drive conversions and update the brand’s aesthetic.
The result? A user-friendly, visually dynamic experience that strengthens the brand’s identity and boosts customer engagement.
I redesigned APEALZ’s homepage to create a fun, engaging look that resonates with their audience. Using UI/UX best practices, I developed an intuitive wireframe with a clear visual hierarchy to drive conversions and update the brand’s aesthetic.
The result? A user-friendly, visually dynamic experience that strengthens the brand’s identity and boosts customer engagement.
Cookbook Design: All-Star Real Food
Cookbook Design: All-Star
Real Food Cookbook
I designed a comprehensive cookbook featuring 20 figures from the real food and wellness community, each contributing 5 recipes. I handled the full design process, from cover to recipe layout, and retouched all food photography for a cohesive, high-quality visual experience.
The result? A beautifully crafted cookbook that highlights the contributors' voices while offering a visually appealing, easy-to-navigate layout—perfect for the Paleo Treats community and food lovers alike
I designed a comprehensive cookbook featuring 20 figures from the real food and wellness community, each contributing 5 recipes. I handled the full design process, from cover to recipe layout, and retouched all food photography for a cohesive, high-quality visual experience.
The result? A beautifully crafted cookbook that highlights the contributors' voices while offering a visually appealing, easy-to-navigate layout—perfect for the Paleo Treats community and food lovers alike
Box Design: Paleo Treats
Box Design: Paleo Treats
I designed two custom-sized boxes that reflect the brand’s playful, witty essence while meeting shipping needs. The design balances fun and functionality, with ornamental details and customizable sections for personalizing with customer names. I also included hidden Easter eggs for curious customers.
The result? A packaging experience that’s engaging, personal, and unmistakably Paleo Treats.
I designed two custom-sized boxes that reflect the brand’s playful, witty essence while meeting shipping needs. The design balances fun and functionality, with ornamental details and customizable sections for personalizing with customer names. I also included hidden Easter eggs for curious customers.
The result? A packaging experience that’s engaging, personal, and unmistakably Paleo Treats.
About me
About me
I’m a graphic designer with 10+ years of experience turning ideas into bold visuals that connect and inspire. My style is a blend of creative flair and strategic thinking—relaxed yet focused. Whether it’s branding, packaging, or digital content, I approach every project with high standards, an open mind, and a love for storytelling.
I care deeply about everything I create. I see every project as a partnership—no one-size-fits-all solutions here, just custom designs tailored to your needs. I’ll listen, help shape your ideas, and bring them to life in a way that inspires and adds to the beauty and diversity of the world.
Let’s create something great together.
When I’m not designing, you’ll find me upside down in aerial yoga, tending to my 45 million houseplants, geeking out over horror movies, or diving deep into an endless music rabbit hole.
I’m a graphic designer with 10+ years of experience turning ideas into bold visuals that connect and inspire. My style is a blend of creative flair and strategic thinking—relaxed yet focused. Whether it’s branding, packaging, or digital content, I approach every project with high standards, an open mind, and a love for storytelling.
I care deeply about everything I create. I see every project as a partnership—no one-size-fits-all solutions here, just custom designs tailored to your needs. I’ll listen, help shape your ideas, and bring them to life in a way that inspires and adds to the beauty and diversity of the world.
Let’s create something great together.
When I’m not designing, you’ll find me upside down in aerial yoga, tending to my 45 million houseplants, geeking out over horror movies, or diving deep into an endless music rabbit hole.
Contact
Contact
Thanks for stopping by
© 2025 Virgen Graciano
Contact
Contact
virgengraciano@gmail.com
(619) 488 2133
virgengraciano@gmail.com
(619) 488 2133