Hi! I’m Virgen — I create visuals that blend creativity, heart, and strategy, designed to engage, inspire, and help brands thrive
Summon the Designer
Hi! I’m Virgen — I create visuals that blend creativity, heart, and strategy, designed to engage, inspire, and help brands thrive
Summon the Designer
Branding & Identity
UI/UX Design
Packaging Design
Email Marketing
Video Editing
Cat Herding
Work
Work
Hatch & Hash – Brand Identity Redesign
Hatch & Hash – Brand
Identity Redesign
I led the full rebranding of Hatch & Hash, a creative studio with a bold, high-energy personality. The original identity felt muted and inconsistent, so I crafted a logo system that captured their daring, dynamic spirit while staying flexible for digital and print use. I developed a cohesive brand board featuring expressive typography, saturated color palettes, and a balance of minimalism and playfulness—matching their vibrant photographic style without overpowering it.
The result? A confident, expressive visual identity that resonates with their creative voice and elevates their overall brand presence.
I led the full rebranding of Hatch & Hash, a creative studio with a bold, high-energy personality. The original identity felt muted and inconsistent, so I crafted a logo system that captured their daring, dynamic spirit while staying flexible for digital and print use. I developed a cohesive brand board featuring expressive typography, saturated color palettes, and a balance of minimalism and playfulness—matching their vibrant photographic style without overpowering it.
The result? A confident, expressive visual identity that resonates with their creative voice and elevates their overall brand presence.
All-Star Real Food Cookbook – Editorial Design
All-Star Real Food
Cookbook – Editorial Design
I designed a 100-recipe cookbook featuring contributions from 20 leading voices in the wellness and real food community. This complex editorial project required thoughtful planning and precision. I created clean, easy-to-navigate layouts for each section and retouched all food photography to maintain consistency across pages. The cover and chapter designs were crafted to reflect the warm, grounded spirit of the Paleo Treats brand.
The result? A high-quality, visually cohesive cookbook that celebrates the diversity of contributors while remaining approachable and beautifully organized.
I designed a 100-recipe cookbook featuring contributions from 20 leading voices in the wellness and real food community. This complex editorial project required thoughtful planning and precision. I created clean, easy-to-navigate layouts for each section and retouched all food photography to maintain consistency across pages. The cover and chapter designs were crafted to reflect the warm, grounded spirit of the Paleo Treats brand.
The result? A high-quality, visually cohesive cookbook that celebrates the diversity of contributors while remaining approachable and beautifully organized.
APEALZ – Homepage Redesign
APEALZ needed a homepage refresh that was both playful and strategic. I designed a new layout starting with a wireframe focused on clarity and flow. From there, I applied UX principles and visual storytelling techniques to guide users toward action while modernizing the site’s overall look. The design used bold type, energetic visuals, and a clear hierarchy that aligned with their brand voice.
The result? A visually engaging and intuitive homepage that improved navigation, elevated brand perception, and encouraged higher conversion rates.
APEALZ needed a homepage refresh that was both playful and strategic. I designed a new layout starting with a wireframe focused on clarity and flow. From there, I applied UX principles and visual storytelling techniques to guide users toward action while modernizing the site’s overall look. The design used bold type, energetic visuals, and a clear hierarchy that aligned with their brand voice.
The result? A visually engaging and intuitive homepage that improved navigation, elevated brand perception, and encouraged higher conversion rates.
Adams Ave Treasure Hunt – Event Branding & Visual Design
Adams Ave Treasure Hunt –
Event Branding & Visual Design
I created the visual identity and promotional assets for the first-ever Adams Ave Treasure Hunt, a community-driven event in San Diego’s Normal Heights neighborhood. My role included designing the treasure map, “Star Stop” window posters for participating local businesses, a limited-edition event mug, and a dynamic Instagram Reel to drive engagement and participation.
To reflect the playful, family-friendly spirit of the event, I combined hand-drawn elements with bold typography and a bright, inviting color palette. The map was designed for both function and charm—easy to navigate, while visually tying together participating locations. Posters were designed to be eye-catching from the street, and the social media Reel used motion and music to generate buzz and clearly explain how to participate.
The result? A cohesive visual campaign that energized the local community, increased foot traffic to small businesses, and contributed to a successful launch with high engagement across platforms. The assets balanced fun and clarity, encouraging exploration, participation, and neighborhood connection.
I created the visual identity and promotional assets for the first-ever Adams Ave Treasure Hunt, a community-driven event in San Diego’s Normal Heights neighborhood. My role included designing the treasure map, “Star Stop” window posters for participating local businesses, a limited-edition event mug, and a dynamic Instagram Reel to drive engagement and participation.
To reflect the playful, family-friendly spirit of the event, I combined hand-drawn elements with bold typography and a bright, inviting color palette. The map was designed for both function and charm—easy to navigate, while visually tying together participating locations. Posters were designed to be eye-catching from the street, and the social media Reel used motion and music to generate buzz and clearly explain how to participate.
The result? A cohesive visual campaign that energized the local community, increased foot traffic to small businesses, and contributed to a successful launch with high engagement across platforms. The assets balanced fun and clarity, encouraging exploration, participation, and neighborhood connection.
Paleo Treats – Rewards Program Email Design
Paleo Treats – Rewards
Program Email Design
I designed a vibrant, engaging email for Paleo Treats’ rewards program that reflects the brand’s playful energy. With bold colors and a dynamic layout, I established clear, visually distinct sections to enhance readability and create a seamless user experience. The design was developed in Photoshop and built in Optimizely to ensure optimal performance across platforms.
The final result was a polished, on-brand email that effectively captures attention and encourages customer interaction.
I designed a vibrant, engaging email for Paleo Treats’ rewards program that reflects the brand’s playful energy. With bold colors and a dynamic layout, I established clear, visually distinct sections to enhance readability and create a seamless user experience. The design was developed in Photoshop and built in Optimizely to ensure optimal performance across platforms.
The final result was a polished, on-brand email that effectively captures attention and encourages customer interaction.
Paleo Treats – Packaging Design
Paleo Treats – Packaging Design
I created two custom-sized shipping boxes that blend function with fun. The challenge: make packaging that stands out while meeting shipping constraints and staying true to the brand’s witty, adventurous tone. I illustrated playful visual elements, added customizable name sections for personalization, and even included hidden “Easter eggs” for curious customers.
The result? A tactile, joyful unboxing experience that strengthens brand loyalty and sparks delight.
I created two custom-sized shipping boxes that blend function with fun. The challenge: make packaging that stands out while meeting shipping constraints and staying true to the brand’s witty, adventurous tone. I illustrated playful visual elements, added customizable name sections for personalization, and even included hidden “Easter eggs” for curious customers.
The result? A tactile, joyful unboxing experience that strengthens brand loyalty and sparks delight.
About me
About me
I’m a graphic designer with 10+ years of experience turning ideas into bold visuals that connect and inspire. My style is a blend of creative flair and strategic thinking—relaxed yet focused. Whether it’s branding, packaging, or digital content, I approach every project with high standards, an open mind, and a love for storytelling.
I care deeply about everything I create. I see every project as a partnership—no one-size-fits-all solutions here, just custom designs tailored to your needs. I’ll listen, help shape your ideas, and bring them to life in a way that inspires and adds to the beauty and diversity of the world.
Let’s create something great together.
When I’m not designing, you’ll find me upside down in aerial yoga, tending to my 45 million houseplants, geeking out over horror movies, or diving deep into an endless music rabbit hole.
I’m a graphic designer with 10+ years of experience turning ideas into bold visuals that connect and inspire. My style is a blend of creative flair and strategic thinking—relaxed yet focused. Whether it’s branding, packaging, or digital content, I approach every project with high standards, an open mind, and a love for storytelling.
I care deeply about everything I create. I see every project as a partnership—no one-size-fits-all solutions here, just custom designs tailored to your needs. I’ll listen, help shape your ideas, and bring them to life in a way that inspires and adds to the beauty and diversity of the world.
Let’s create something great together.
When I’m not designing, you’ll find me upside down in aerial yoga, tending to my 45 million houseplants, geeking out over horror movies, or diving deep into an endless music rabbit hole.
Contact
Contact
Thanks for stopping by
© 2025 Virgen Graciano
Contact
Contact
virgengraciano@gmail.com
(619) 488 2133
virgengraciano@gmail.com
(619) 488 2133