ADAMS AVENUE TREASURE HUNT
Event Branding & Campaign Design
The Adams Ave Treasure Hunt was a community event designed to encourage exploration, support local businesses, and bring neighbors together. I created the visual identity and campaign assets for its inaugural launch.
ADAMS AVENUE TREASURE HUNT
Event Branding & Campaign Design
The Adams Ave Treasure Hunt was a community event designed to encourage exploration, support local businesses, and bring neighbors together. I created the visual identity and campaign assets for its inaugural launch.
THE VISION - The goal was to build a playful, approachable brand that captured the spirit of discovery while making the event easy to navigate and participate in.
THE VISION - The goal was to build a playful, approachable brand that captured the spirit of discovery while making the event easy to navigate and participate in.
THE VISION - The goal was to build a playful, approachable brand that captured the spirit of discovery while making the event easy to navigate and participate in.
PROCESS - I designed the event identity, treasure map, Star Stop posters, stickers, commemorative mugs, and a promotional Instagram Reel. Hand-drawn details, bold typography, and bright colors helped create a cohesive experience across both print and digital touchpoints.
PROCESS - I designed the event identity, treasure map, Star Stop posters, stickers, commemorative mugs, and a promotional Instagram Reel. Hand-drawn details, bold typography, and bright colors helped create a cohesive experience across both print and digital touchpoints.
PROCESS - I designed the event identity, treasure map, Star Stop posters, stickers, commemorative mugs, and a promotional Instagram Reel. Hand-drawn details, bold typography, and bright colors helped create a cohesive experience across both print and digital touchpoints.
RESULT - The campaign helped generate excitement around the event, drove engagement across social channels, and created a memorable experience for participants and local businesses alike.
RESULT - The campaign helped generate excitement around the event, drove engagement across social channels, and created a memorable experience for participants and local businesses alike.
© 2026 Virgen Graciano
© 2026 Virgen Graciano
© 2026 Virgen Graciano