FABRIC
Spec Ad, Creative Concept
A self-initiated social ad concept created for Fabric, a THC beverage brand known for its playful and approachable personality.
FABRIC
Spec Ad, Creative Concept
A self-initiated social ad concept created for Fabric, a THC beverage brand known for its playful and approachable personality.
THE VISION - The goal was to capture the feeling behind the product rather than simply showcase it, creating a sensory experience that felt relaxed, nostalgic, and authentic.
THE VISION - The goal was to capture the feeling behind the product rather than simply showcase it, creating a sensory experience that felt relaxed, nostalgic, and authentic.
THE VISION - The goal was to capture the feeling behind the product rather than simply showcase it, creating a sensory experience that felt relaxed, nostalgic, and authentic.
PROCESS - Using found imagery, subtle animation, sound design, and a first-person perspective, I crafted a short-form video inspired by outdoor adventures and everyday moments.
PROCESS - Using found imagery, subtle animation, sound design, and a first-person perspective, I crafted a short-form video inspired by outdoor adventures and everyday moments.
PROCESS - Using found imagery, subtle animation, sound design, and a first-person perspective, I crafted a short-form video inspired by outdoor adventures and everyday moments.
RESULT - A mood-driven social piece that highlights each beverage's personality while staying true to the brand's laid-back voice.
RESULT - A mood-driven social piece that highlights each beverage's personality while staying true to the brand's laid-back voice.
© 2026 Virgen Graciano
© 2026 Virgen Graciano
© 2026 Virgen Graciano