SAUCONY HI OCTANE
Spec Ad, Creative Concept
A self-initiated campaign concept for Saucony's Hi Octane collection, inspired by the energy and visual language of motocross culture.
SAUCONY HI OCTANE
Spec Ad, Creative Concept
A self-initiated campaign concept for Saucony's Hi Octane collection, inspired by the energy and visual language of motocross culture.
THE VISION - The goal was to create a fast-paced, high-impact piece that reflected the collection's bold personality and sense of movement.
THE VISION - The goal was to create a fast-paced, high-impact piece that reflected the collection's bold personality and sense of movement.
THE VISION - The goal was to create a fast-paced, high-impact piece that reflected the collection's bold personality and sense of movement.
PROCESS - I combined dynamic editing, hand-drawn animation, sound design, and expressive color treatments to build a motion-driven visual experience.
PROCESS - I combined dynamic editing, hand-drawn animation, sound design, and expressive color treatments to build a motion-driven visual experience.
PROCESS - I combined dynamic editing, hand-drawn animation, sound design, and expressive color treatments to build a motion-driven visual experience.
RESULT - A high-energy campaign concept that showcases the product through storytelling, rhythm, and graphic motion.
RESULT - A high-energy campaign concept that showcases the product through storytelling, rhythm, and graphic motion.
© 2026 Virgen Graciano
© 2026 Virgen Graciano
© 2026 Virgen Graciano