HATCH + HASH
Brand Identity Redesign
Hatch & Hash is a creative agency known for bold ideas and energetic visual storytelling. I partnered with them to refresh their identity and create a brand system that felt as dynamic as the work they produce.
HATCH + HASH
Brand Identity Redesign
Hatch & Hash is a creative agency known for bold ideas and energetic visual storytelling. I partnered with them to refresh their identity and create a brand system that felt as dynamic as the work they produce.
HATCH + HASH
Brand Identity Redesign
Hatch & Hash is a creative agency known for bold ideas and energetic visual storytelling. I partnered with them to refresh their identity and create a brand system that felt as dynamic as the work they produce.
THE VISION - The goal was to move away from an identity that felt inconsistent and understated, replacing it with something confident, expressive, and built to grow alongside the agency.
THE VISION - The goal was to move away from an identity that felt inconsistent and understated, replacing it with something confident, expressive, and built to grow alongside the agency.
THE VISION - The goal was to move away from an identity that felt inconsistent and understated, replacing it with something confident, expressive, and built to grow alongside the agency.
PROCESS - I developed a flexible logo system, refined the visual direction, and created a cohesive brand board featuring vibrant color, bold typography, and a balance of playfulness and clarity. As the studio evolved into a full-service agency, I later updated the logo to reflect its expanded focus.
PROCESS - I developed a flexible logo system, refined the visual direction, and created a cohesive brand board featuring vibrant color, bold typography, and a balance of playfulness and clarity. As the studio evolved into a full-service agency, I later updated the logo to reflect its expanded focus.
PROCESS - I developed a flexible logo system, refined the visual direction, and created a cohesive brand board featuring vibrant color, bold typography, and a balance of playfulness and clarity. As the studio evolved into a full-service agency, I later updated the logo to reflect its expanded focus.
RESULT - The rebrand gave Hatch & Hash a stronger, more recognizable presence, one that feels aligned with their personality, supports their growth, and brings greater consistency across every touchpoint.
RESULT - The rebrand gave Hatch & Hash a stronger, more recognizable presence, one that feels aligned with their personality, supports their growth, and brings greater consistency across every touchpoint.
© 2026 Virgen Graciano
© 2026 Virgen Graciano
© 2026 Virgen Graciano