PALEO TREATS
Brand Identity, Packaging, Email Marketing, Experience Design
Over nearly a decade as the in-house designer for Paleo Treats, I helped shape the brand across packaging, marketing, and customer experience.
PALEO TREATS
Brand Identity, Packaging, Email Marketing, Experience Design
Over nearly a decade as the in-house designer for Paleo Treats, I helped shape the brand across packaging, marketing, and customer experience.
THE VISION - The goal was to evolve the brand from its military-inspired roots into a more vibrant, approachable, and memorable identity.
THE VISION - The goal was to evolve the brand from its military-inspired roots into a more vibrant, approachable, and memorable identity.
THE VISION - The goal was to evolve the brand from its military-inspired roots into a more vibrant, approachable, and memorable identity.
PROCESS - My work spanned packaging design, illustration, email campaigns, shipping materials, and brand system development, creating consistency across both digital and physical touchpoints.
PROCESS - My work spanned packaging design, illustration, email campaigns, shipping materials, and brand system development, creating consistency across both digital and physical touchpoints.
PROCESS - My work spanned packaging design, illustration, email campaigns, shipping materials, and brand system development, creating consistency across both digital and physical touchpoints.
RESULT - A cohesive brand experience that strengthened recognition, elevated the customer journey, and supported the company's continued growth.
RESULT - A cohesive brand experience that strengthened recognition, elevated the customer journey, and supported the company's continued growth.
© 2026 Virgen Graciano
© 2026 Virgen Graciano
© 2026 Virgen Graciano